Privacy Policy
Welcome to the Privacy Policy for Yozaly (“we,” “us,” or “our”). We operate as a results-driven lead generation and digital consulting agency. We respect your privacy and are committed to protecting your personal information in accordance with the Protection of Personal Information Act (POPIA) of South Africa and other applicable global data privacy standards.
This Privacy Policy outlines how we collect, use, process, disclose, and safeguard your information when you visit our website (yozaly.com), interact with our marketing campaigns, or utilize our automation services.
1. Information We Collect
Because our primary business model centers on lead generation, workflow optimization, and high-ticket service-based automation, we process data to connect prospective clients with relevant business solutions.
We do not provide retail consumer marketing and explicitly exclude lead generation services, strategies, or data processing for online stores and e-commerce platforms.
We may collect the following categories of information:
Identity and Contact Data: Name, email address, phone number, job title, and business name.
Lead and Marketing Data: Information you explicitly provide when filling out forms on our landing pages, social media lead advertisements, or interactive elements.
Technical, Tracking, and Usage Data: We use industry-standard tracking technologies to analyze trends, monitor traffic, and optimize campaign performance. This includes data collected via:
- Google Analytics: To track website traffic, user behavior, and engagement patterns.
- Google Tags (Google Tag Manager): To deploy and manage marketing and tracking scripts efficiently.
- Social Media Pixels (e.g., Meta/Facebook Pixel): To measure the effectiveness of our advertising, optimize target audiences, and deliver tailored re-engagement campaigns.
- Cookies: Small files stored on your device that collect browser type, referral sources, and interaction logs.
2. How We Use Your Information
We use the collected data strictly to fulfill our core services of digital marketing, automation, and lead management. Specifically, your data is used to:
Deliver, optimize, and monitor lead generation campaigns for our clients and our own agency.
Execute automated email marketing sequences, educational content distribution, and re-engagement campaigns.
Build, test, and maintain custom lead distribution scripts and CRM integrations to safely route inbound inquiries to authorized sales teams.
Analyze tracking and pixel data to improve our website design, ad performance, and overall user experience.
3. Data Sharing and Third-Party Routing
We do not sell your personal data. However, as an agency specializing in lead distribution and business automation, data may be shared under the following strict conditions:
Automated Lead Routing: Leads captured through our campaigns are automatically distributed to designated client sales teams or integrated into specific CRMs using secure automation tracking systems.
Third-Party Infrastructure Processors: We utilize secure cloud platforms, marketing tools, web development platforms (such as WordPress and Elementor), and scripting environments (such as Google Apps Script) to safely build and run data infrastructure.
4. Data Security
We employ industry-standard technical and organizational security protocols to prevent unauthorized access, alteration, disclosure, or destruction of your personal data. This includes secure API integrations, encrypted script environments, and strict access controls on automated lead routing workflows.
5. Data Retention
We will only retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or operational reporting requirements. Once the purpose for processing has been completed, data is securely destroyed, deleted, or de-identified in accordance with POPIA regulations.
6. Your Rights Under POPIA
In accordance with South African law, you hold the following rights regarding your personal information:
Access: Request confirmation and access to the personal information we hold about you.
Correction: Request the correction or updating of any inaccurate, incomplete, or outdated information.
Objection & Deletion: Object to the processing of your data for direct marketing or request the complete deletion of your records from our active automation databases.
7. Contact Us
For any questions regarding this Privacy Policy, your data rights, or the management of your personal information, please contact our primary business contact at:
Entity Name: Yozaly
Email: info@yozaly.com